Program
«Clive Davis Institute x Berlin: Future Pop Music» @ NYU -Tisch School Of The Arts
Mentoring
The Berlin music business is unique: it’s home to hundreds of powerful independent and D.I.Y. record labels; it’s historically been ground zero for innovative electronic and dance music; and it’s a burgeoning tech hub for innovative software/hardware companies like Native Instruments, Ableton and Soundcloud. In this colloquium series, students will meet and hear each week from key creative entrepreneurial figures and innovators in the German and European music business.
This course has several purposes. First, students will consider how ongoing economic and technological changes might be impacting the worldwide music business, as speakers discuss controversial trends like the rise of cryptocurrency, block chain and cashless systems, customization technologies like 3D printing and developments in robotics, and radical, disruptive approaches to copyright. Second, students will develop a greater understanding of the chief similarities and differences between the traditional European and US music business operations, particularly with regard to label operations, publishing and copyright, touring and festivals, and nightlife promotion.
Third, students will become more informed about the D.I.Y. music business in Berlin itself, as they hear from speakers about the promises and challenges one faces in launching innovative music start ups in Germany. And finally, students will get to meet and network with key movers and shakers in the Berlin scene, past and present.
In 2016, the Program Director Jason King invited Sandra Passaro and gave her an excellent opportunity to create a syllabus (‘Developing Your Music Venture for the Global Marketplace’) for the Tisch School of the Arts - Clive Davis Institute @ NYU, which is one of the Top 25 Elite Universities in the World. In 2017, Prof. King invited Hyper Culture to co-create a the mentoring programme in synergy with the course ‘Conversations in the Global Music Business: Cryptocurrency, Big Data and Surviving the Future’ in collaboration with Mat Dryhurst and today with Bas Grasmayer. Passaro acts as well as mentor for the Future Pop Music program since 6 years and Marit Posch from Hyper Culture will be a guest lecturer this fall for the following course.
Course:
Conversations in the Global Music Business
Cryptocurrency, Artificial Intelligence and Surviving The Future
Drawing on the strengths of Berlin as a multicultural world capital and a preeminent destination for a wide range of musical and sonic innovation, the Clive Davis Institute of Recorded Music has created a unique and groundbreaking study abroad program that focuses on pop music experimentalism and the avant-garde. We push the envelope to consider the future of music production, business, technology and emergent media, performance, songwriting and journalism.
Students will be able to learn about the fascinating past, present and future of music making in Germany and Europe at large, and you’ll be able to practice your craft and learn about the arts and emergent media scene while meeting and working with influential Berlin-based industry professionals.
